Morning Business Builder

Description

Branding, it's not just for big corporations!  Join us for the November 12th A.M. Business Building workshop from 8:00 am - 9:30 am as Rachel Culver Digital Marketing Strategist at PDS Print & Digital Solutions explains how you can make branding work for your small town business. Some of the topics we will discuss :

Build a Brand to Stand Out
Is your company is suffering from a common business ailment, Bland Branding? Your logo identifies you and is the anchor of all your marketing. How will you communicate what makes you unique and your brand promise? Your company is making a lasting impression: what is it saying?

Roadmap to a Strong Brand
Identity Creative brings branding full-circle. If you want a dynamic brand, you’ll want to be sure you are building on a solid foundation of core values, clear purpose and a well-crafted brand promise. A beautiful brand begins deep within. Learn how to make it happen.

Branding vs Marketing?
How do they fit together? How does weak branding affect your marketing? What can you do to make certain that your marketing strengthens your brand and sends a clear message that is consistent and authentic? Being well-branded makes for smart—and more profitable—marketing!

When is it time to rebrand?
If a company is running with a weak brand foundation, it’s like walking with a stone in your shoe. Your sales & longevity will take a hit. You’ll hear stories and see examples of companies who found that updating their logo with a fresh look brought unexpected results.

Elements of an Effective Logo
Whether you’re looking to hire a designer, or on track to do it yourself, what are some fundamentals you must know to achieve the perfect brand identity? Don’t let someone make standard industry mistakes with your identity!